PutterZone – Best Putter Reviews
We are excited to share a new interview with PutterZone.com’s editor Sean Weir on the Macali Communications Blog.
The blog is run by Kevin Donnellon, a veteran public relations professional serving the golf industry, and a progressive thinker in matters of social media marketing.
Here’s a selection from the interview:
How do you think digital publications are affecting golf?
Digital publications are the engine behind what I would call the “niche era” of content consumption. You no longer have to wait a month for your favorite golf magazine to arrive, hoping that it might have a feature on the latest putters. You can just go to PutterZone.com. So I think that digital publications will increasingly play an energizing role in the game of golf. Nothing fuels a hobby like good information, and with the advent of digital media, good information has never been easier to find.
Nice interview. I couldn't agree more with your stance on digital publications vs. the old paper magazine.
Over the past year I've had free subscriptions to both Golf Digest and Golf.com Magazine. Rarely do I look at them for more than 15 minutes. I've already either read the same story on a blog or already heard about the club they're talking about months ago on a blog or in the GolfWRX forums. Both also make all of the current month's magazine available on their public website, which baffles me a little.
The only magazine that's a slight exception to this is The Hacker's Paradise. They have done a nice job of injecting a different set of information into the issues they've released.
Thanks! I totally agree about The Hacker's Paradise magazine, and encourage everyone to check it out.
My intent isn't to knock print media in general, but to simply observe that online media has brought a new and irreversible dimension to content consumption.
That said, I have been disappointed with the direction of some of my favorite magazines. Too much instruction porn and oddball feature stories.